Consumer+Decisions

Choosing What to Buy
Lesson two is all about something we do almost everyday and that is, make a purchase. In this lesson we will all set out to produce a **consumer buyers guide.** You may select a product of your choice and work either in groups or individually. At the completion of this lesson each group should have an easy to read comprehensive buyers guide that will be published on our wiki. As you read through the case study and watch the video make notes in your CommerceClass OneNote notebook and don't forget to add **three new Commerce terms to the Commerce Alphabet**, as you learn them.



Finally my mouse has lost it's tail! Now I'll have to buy another. But I don't want another one the same. It's tail was too short, it got too hot, I couldn't roll it on my thigh like I used to with the ball mouse I had before and that horrible light beam that came out the bottom cooked my leg anyway. It has to have a USB connection and be Mac compatible. Is that all? Oh, and I read somewhere that it's best to stay wired to reduce the radiation, so no wireless mouse for me. Day 2 I'll search the internet, now that I've got time. I'll google ball mouse. Yeah, old fashioned but good to use. What's this, track balls, oh I remember them. They might be better than a mouse, no need for large desk space and I could sit it on my lap without it getting too hot and yes, proberbly the ball won't heat up either....hummm. Aww too bad, not Mac compatible... What's this, a Mighty mouse, looks like a track ball to me, Windows 7 and Mac OS compatible...that's good. USB connection, long tail.... I'll check some blogs on this one. Day 3 Good reviews, excellent product, 5 year warrantee, best purchase ever, great little scroll ring, large programmable buttons, all of the reviews are good! This Mighty mouse may just be what I want, I'll do a price search....There that's the cheapest place, what's the postage? They don't say... oh, here it is, $10 but I've never bought off this store before, I'll try another I've had good dealings with before, there, they are $10 dearer but no postage! Well that settles it, I'll buy it, where's my credit card? ||
 * ~ Case Study ||
 * < Day 1

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**__ Planning __**
Think of a product you would like to buy.

Why do you want to buy this product?

Is it for yourself or a present for somebody else?

Is it to solve a problem?

Is there another product that may solve that problem better?

What decisions will you have to make?

=
Use these questions to guide your research. You may find your original product isn't exactly what you wanted after all, so feel free to change your choice. ===== To help your research you can use:
 * Search Engines such as Google, Yahoo, Answers
 * Newspapers
 * Brochures
 * Catalogues
 * Radio & TV advertisments
 * Sales personnel


 * __Designing __**
 * __Consumer Guides __**

In designing your consumer guide you may find it helpful to use some of the following:
 * [|Mindmaps]
 * Flow Charts
 * Tables
 * Dot points

You may also wish to insert:
 * Pictures or clipart
 * Web links
 * Videos
 * Podcasts [[image:http://4.bp.blogspot.com/_p1nl36xz8cI/TNvmIzIvmqI/AAAAAAAAAPc/YF5kvuB6d24/s1600/Sidewalk%2BBuyers%2BGuide%2BNov%2B2010.jpg width="251" height="329" align="right" link="http://projektsshop.blogspot.com/2010/11/sidewalk-skateboard-buyers-guide-2010.html"]]

Some points you may wish to cover in your consumer guide might include:


 * Features
 * Warrantee
 * Supplier
 * Brands
 * Consumables
 * Price/Discounts/Bonuses
 * Accessories
 * User Reviews

For more ideas and examples you can google 'consumer buyers guide'. Here is a link to a consumer buyers guide for a microwave oven []

When you have finished your Consumer Buyers Guide in OneNote it will be placed in our Consumer Buyers Guide page for everybody to see and refer to when purchasing your product.
 * __Publishing in Wiki CommerceClass__**